[ REAL ESTATE SEO AGENCY ]

Real estate SEO for U.S. agents and brokerages.

NAR Code-compliant, state-license-aware, Fair Housing-safe, MLS/IDX-fluent. We cite NAR Article 12 SOPs by number, know the TREC/DRE/FREC/DOS variation on advertising hierarchy, and treat IDX duplicate-content canonical strategy as a first-class engineering problem — not an afterthought tacked onto a generalist SEO retainer.

Get a quote → About the agency

[ WHAT WE DO ]

Four service surfaces, each grounded in the regulatory + data layer.

NAR-compliant marketing + SEO

Article 12 SOP-by-SOP coverage. SOP 12-1 ("free" claim restrictions when services are compensated via cooperating commission), 12-5 (listing-syndication consent chain), 12-9 (firm name + state-of-licensure disclosure on every advertising surface), 12-10 (no deceptive metatags — the SOP that directly targets SEO manipulation), 12-12 (no EMDs implying municipal or MLS affiliation). Every customer-facing claim cites Article + SOP + jurisdiction.

SOP 12-1 / 12-5 / 12-9 / 12-10 / 12-12 audit
Firm-name + license-disclosure templates
Advertising-copy review pre-publication

MLS / IDX SEO + RESO Web API integration

The structural duplicate-content problem (same listing on Zillow + Realtor.com + brokerage + agent site) is an engineering problem. Vendor-iframe-vs-truly-embedded IDX assessment, canonical strategy that survives Google overriding self-referential canonicals, RESO Data Dictionary 2.0 Resources / Fields / Lookups mapped 1:1 to RealEstateListing JSON-LD. Multi-MLS brokerages handled via additionalProperty for local custom fields.

IDX iframe vs truly-embedded audit
RESO Web API → RealEstateListing schema mapping
Clear Cooperation Policy freshness signal handling

Fair Housing safe-harbor content

FHA Title VIII protected-class lexicon awareness — the prohibited-phrase patterns (familial-status proxies, religious-proximity claims, demographic steering signals) that trigger HUD FHEO review. Safe-harbor via NAR SOP 10-2: third-party-attributed factual data (US Census, walkability scores, factual school district boundaries without quality ratings). Programmatic SEO designed so demographic variables never become filtering facets, category tags, or URL parameters.

Prohibited-phrase audit + remediation
SOP 10-2 third-party data sourcing
Neighborhood-content guardrails for programmatic SEO

Post-Sitzer/Burnett positioning

The 2024 NAR settlement removed blanket buyer-side commission display from MLS and mandated upfront buyer-broker agreements before tours. Search intent is shifting from pure property-discovery (Zillow/Realtor.com territory) toward buyer-representation, negotiation, and fee-structure queries. We build the Service + Person entity authority that fills the post-settlement surface — competitors built on the pre-settlement assumption set.

Buyer-rep agreement content strategy
Agent-as-fiduciary entity authority build
Post-settlement local-pack adaptation

[ WHY EARNEST ]

Regulatory + data-layer depth, not "we also do real estate."

NAR Article 12 + state-variation depth

Generalist agencies treat the NAR Code as marketing fluff ("we're Fair Housing-friendly!") without naming the SOP that codifies the rule. We cite Article + SOP number on every claim, and we know where TREC / DRE / FREC / DOS diverge on team-vs-broker font hierarchy, license-number disclosure placement, and broker-affiliation prominence — multi-state brokerages get per-jurisdiction template handling.

MLS / IDX / RESO Web API native

~529 local/regional MLSs consolidating into mega-MLSs (CRMLS, Bright MLS), each layering local rules on the NAR baseline. RETS → RESO Web API migration (2018+) standardized field names; we treat the standardized JSON payload → RealEstateListing schema map as the load-bearing data-layer work it is. Vendor iframe IDX gets called out for what it is: zero topical relevance to the agent's host domain.

Fair Housing safe-harbor literacy

HUD FHEO treats the SEO marketing stage as the critical Fair Housing entry point. Programmatic SEO that uses demographic variables as filtering facets isn't a creative writing problem — it's a Title VIII liability surface. We design content architecture so safe-harbor (SOP 10-2 third-party attribution, explicit source disclosure) is structurally enforced, not relied on as last-mile copy discipline.

Ready to ship real estate SEO that survives a Fair Housing review?

Email hello@realestateseo.services with your domain, brokerage / team / solo-agent shape, the state(s) you're licensed in, and what SEO has been tried before. We respond inside one business day with a scope outline and a price band.

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